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Thursday, 25 June 2009

Steps for Creating the Best Aerial Ad

Not familiar with aerial advertising? See my previous post. For those who have read it, this post is all about how to design an effective ad.

A good banner ad must have several factors. The brief message must reach the goal the advertiser has in mind. The message must be readable, it must be catchy, it must be attractive, and it must be easy to remember. Most banner ads are written in seven foot letters so readability is not a problem. The printers will have suggestions on making it attractive. Your job then is to plan a message that both conveys what you want, and is easy to remember.

This little poem has helped people plan an effective ad for many decades: There are six honest serving men Who taught me all I knew. Their names are what and when and why And how and where and who. With these question words in mind, write down everything you really want the audience to learn from the ad about your business. Be concise. Some of these six question words will not apply. For example, you don't need to tell them how you make the product. But the questions like what, when, and where are usually important. The banner may simply convey information about where to find further information, like a phone number or web page.

Once you have written down everything the audience simply must know, then began wording it in a concise way so that the most important information is emphasized. It would be nice to include addresses, phone numbers, web page addresses for a restaurant, but the banner simply doesn't allow space to say it all, nor will people remember that much. Perhaps just the name and the corner the restaurant is on would be best.

When you are satisfied that all you want said is expressed in the fewest words, ask yourself, "Will this message flying by a crowd be remembered?" That is important because the people at the event won't be taking notes about your product. They are there for other purposes. Test your idea on others to see what they think. A well worded slogan or ad is worth all the effort you put into creating it.

When you have the message perfected, then it is time to contact an aerial ad company who can guide you through the process of getting it printed and into the sky. The effort you put into making it just what you want will soon begin to turn into cash.

Tuesday, 09 June 2009

Aerial Advertising Promotion Steps

If you're looking for the best ways to promote your product or service, consider aerial advertising. Usually a long banner trails behind a small plane flying over a crowd of people. The sound of the plane signals the people to look up and read the message as it goes by. Even the excitement of a home run at a ball park cannot compete with the attention grabbing of this banner.

People have promoted products and places through TV and the printed page for decades. Some have asked themselves, "Why not try something different for a change?" Using aerial advertising, a banner flapping in the wind behind a plane will be read. But will the message be remembered? The key is in the design of that message.

The first step is to discuss your ideas with a design team. What are you trying to convey? What goals would you like to reach through the ad? How can these goals be met through this form of advertising? An experienced firm will know what works and what doesn't. Go with your ideas but be prepared to change them if their suggestions are superior.

Once you are clear about that message, think about the wording. Some aerial banners convey an entire message in one sentence. Others simply invite someone to go somewhere or to read something which contains more information. For example, it might invite someone to read a newspaper ad, or visit a website. A restaurant logo or name would invite hungry observers to stop by on the way home.

Once the banner is designed, talk with the experts about how and when the message can be disseminated. Aerial ads are flown over beaches, fair grounds, concerts, ballparks, even rush hour traffic. Why not read something floating by while waiting for the cars to get moving again! The best time and place will be determined by the nature of the product or message.

Determine of you want to design the banner yourself or have an expert do it for you. Of course, you can save some cost by doing it yourself but don't let this be the only factor. The message must be attractive and easy to remember to be effective.

A company may be gun shy about paying out the money for an ad that is only visible for 17 seconds. First, consider that this is much longer than people normally look at printed ads and much less expensive than TV ads. Second, remember that the plane flies over an area numerous times so the message will become almost boring by the time the plane disappears for good. Third, remember that your ad has no competition! It's the only one in the sky at that moment so it gets 100% of the attention of the consumers.

Once you have selected your message, your style of banner, and you've begun to understand the process, sign a contract and watch what happens. The majority of people who see banner advertising remember it, so if you have something they want, they'll be in touch.

Aerial Advertising services are available from many companies that specialize in it. Compare aerial advertising options to see what is available in your area, costs, and possible designing skills. This could be the best way to get your message to the public quickly.